In this project I tried to design a logo for a car company which came out to be harder than I thought since most of the ideas that came to my head were logos of other car companies that I already knew. Therefore, I started with my own custom outer shape which I made with the pen tool and tried to make it look like a heart by making a very sharp point at the bottom and at the top I created three curves uniting the top together. Furthermore, I also created a background of repetitive shapes that look like an “s” in order to incorporate the first letter of my name in the logo. In addition, the text on the top which is my last name (and got the idea from official car logos since most of them are named after a person and is normally their last name) well I decided to give the name of Hernandez to the car company therefore, incorporating it in the logo. I also gave it a background of arrows making the allusion of a race track to make the logo even more complex. However, the arrows also serve for another purpose since I have mentioned before that it gives the allusion to a race track and what happens in a race track well races meaning that the cars are sport cars not any kind of car but a race car. Finally, the shape of the bull gives the allusion of the power the car has to output while the red color gives it its mean and powerful raging engine. In conclusion it all comes together in unity for the creation of a great looking logo.
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