Project 2 Tutorials

Brush Tutorials

Logo 4

The logo is made up from a car design and colored text. I tried to make this logo as simple as possible so it would not be that overwhelming. For example, the text is perfectly balanced in the center of the car shape so it seems as if the text is blended into the car shape making the whole logo look as one. Also, the text and the shape contrast each other by the difference of colors between red and black creating a perfect harmony within the logo making the logo stand out. Furthermore, the logo is so simple that it could blend in or fit, in any kind of background, business card, etc. because of the simplicity of the logo which makes it possible for the logo to shrunken or broaden for whatever the case may be. In addition the logo also has a vertical symmetrical line which goes through the middle of the logo. In conclusion the goal for this logo was to create a logo of a car company but came out looking as a car care business. Finally, coming up with this outcome and ended up liking it better then my first idea.

Logo 3

In this project I tried to design a logo for a car company which came out to be harder than I thought since most of the ideas that came to my head were logos of other car companies that I already knew. Therefore, I started with my own custom outer shape which I made with the pen tool and tried to make it look like a heart by making a very sharp point at the bottom and at the top I created three curves uniting the top together. Furthermore, I also created a background of repetitive shapes that look like an “s” in order to incorporate the first letter of my name in the logo. In addition, the text on the top which is my last name (and got the idea from official car logos since most of them are named after a person and is normally their last name) well I decided to give the name of Hernandez to the car company therefore, incorporating it in the logo. I also gave it a background of arrows making the allusion of a race track to make the logo even more complex. However, the arrows also serve for another purpose since I have mentioned before that it gives the allusion to a race track and what happens in a race track well races meaning that the cars are sport cars not any kind of car but a race car. Finally, the shape of the bull gives the allusion of the power the car has to output while the red color gives it its mean and powerful raging engine. In conclusion it all comes together in unity for the creation of a great looking logo.

Logo 2

In this project I learned how to incorporate shapes, color and text together in order to create a simple logo but at the same time complex. This is basically the definition of a perfectly good looking logo in the world. For example, the part of the text that states “Hernandez” is colored in a peculiar way that makes it look simple yet it is not since there is a transition of colors from the first “n” to the end. Furthermore, the text that is in the bottom part of the logo is the most complex part from the logo because it involves a shadow and a transition from red to grey colors throughout the text since it begins until it ends. The intention of this was to create an allusion of the speed of a race car during a race while also blending in with the arrows of the logo simulating a race track. In conclusion I think that this was one of the best logos I did since it illustrates the perfect definition of a logo “simple but complex at the same time.”

Logo 1

--In this project I learned how to create logos by using shapes, a focal point, color contrast and balance to create unity within the logo. For example, the “r” in engineering is directly in the focal point to create a balance with the horizontal and vertical lines of symmetry and also to create unity within the logo. Furthermore, the shape of the gear ring gives the allusion to engineering since it represents the mechanics and science involved in engineering. Also, the text is curved to the point in where it passes directly in the middle of the logo in order to create a perfect balance.